; Life is like champagne......: Are you brand devoted still?

Saturday, May 16, 2009

Are you brand devoted still?

Many companies rely on people who only buy their brand of product, even in a tough economy. Many households have tightened their budgets and taken another look at what we purchase on a daily basis, what we want versus what really is a need. This obviously has had an impact on purchasing the branded items we may have been devoted to and may have changed to generic to save some money. I seem to think generic may be winning out over the brand name in many instances, which of course the stores who carry their own generic brand win out on the purchase.
Yesterday I found myself in this position with an item which really never crossed my mind that I was devoted to this brand. I had a coupon for $1 off of Lysol disinfected wipes, which I thought was pretty good since it was for purchase of one, usually they require two. I was at my local IGA and they had a free standing display of this product with only one scent. I really wanted it in lemon so decided to go to the cleaning aisle to see what other scents they had. Once I found the cleaning aisle, I only found the same scent and noticed right next to this product was the generic IGA brand on sale in the lemon scent. Comparing prices with using the coupon, it was the same price. Since I wanted the lemon scent, I went with the generic. I figured I might be able to use the coupon again since I had until the end of the year on it. Also, it may be cheaper at Walmart with more choices. Brand did not seem to have an impact with me here. In fact, I I find myself steering away more and more form buying only certain brands, looking more for prices differences, coupons and specials.
How about food? One example I see is at the deli. Bringing my daughter to the grocery store and walking by the deli always prompts her to say to me "Mommy, I want some cheese!". This was a lovely habit brought on by our local IGA deli employees who love to see her and will hand her a piece of cheese which she now expects. Take a look at all of the varieties of meats and cheeses, Boar's Head and Land O' Lakes come to mind first and of course are always the most expensive. I know people who will only buy Land O' Lakes cheese, will pay the full price and forfeit the sale one. I am not one of those people. I guess those companies would not be targeting me, although I think Land O' Lakes needs to take a look at the sign of the times and would be curious if they have seen a dip in sales. I also think that many people who are older, like my grandmother are even more brand devoted when it comes to food. My grandmother will only by Mucke's Skinless Hotdogs, will drive out of her three town radius to get them. Another relative in the family ONLY uses Down Cake flour to make her pound cakes, swears by it and if attempt her recipe and it does not come out like hers, she asks if you used that flour. To me, those are brand devotions.
So what am I devoted to in brand name? I started to go through my cabinets, closets, drawers to see what I buy the same thing of. There was nothing in the food area that I considered to be brand devoted. Looking around I only found two items both in personal hygiene. It was deodorant and tampons and I know that I tend to buy these items when they are on sale and use coupons. I am probably the person that many companies are not targeting to be repeat customers for life when it comes to purchasing a product just for the brand name.

Digg this

No comments: